Java-licious

November 29, 2007

Kinda like how the foam in your coffee goes to the top of your cup, Froth Clothing rises above mainstream culture and common thought. And they're currently on the move towards the top. Less than a year old, this Boulder based company is already selling their men's and women's clothing at stores across the nation. (Locally sold in Boulder at Satellite and the Root, in Denver at The Denver Shop, and at their online store).

They make t-shirts and hoodies aimed at Action Sports Industry folk, particularly focusing on skiers and snowboarders. In fact, the location of their first sale was at last year's X Games in Aspen. Froth sponsors individual skiers/snowboarders and will soon be initiating a namesake team. They also sponsored the Poor Boyz Productions East Coast tour, last year. And they're constantly showin' up at snow related events.

Froth is also making their way into the SoCal scene. With part of the company permanently residing in San Diego, they're beaching it up, expanding to the surfing and skateboarding industries.

Believe it or not, this company originally started as a senior thesis for two advertising majors. And before they could say, "graduate", these CU students started selling their locally printed t-shirts legitimately.

The designs themselves are sure to impress: Each piece is more like an artful display, than a logo medium. Their '08 winter hoodies, (in stores now) are made to keep you extra warm, while still rockin' that steez around town.

Froth proves to be even better than that morning cup of joe. The tees are so soft; you'll never want to take them off. Luckily, they're so stylish you won't have to. I'm wearing mine right now. Where's yours?

Froth Clothing
Boulder, CO
303.667.8966